Kakak Saga is an Iban content creator from Sibu, Sarawak in East Malaysia. From a 13-year-old who loved taking photos and sharing her daily life, she gradually grew into a content creator with her own unique style. The name “Kakak Saga” was born out of love and recognition from her fans, especially after a sudden viral moment on TikTok that brought her into the spotlight. She chose to create content in Malay because, at the time, most people were using Chinese or English. Kakak Saga initially tried making videos in Chinese but faced a lot of harsh criticism and sarcastic remarks. Her English wasn’t strong enough, so she gave Malay a try — and unexpectedly gained a large following. It was also a fortunate moment, as there were very few Chinese female creators producing car-related content in the Malay language, which allowed Kakak Saga to stand out and quickly gain support and appreciation from the audience.